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App Store 
| Impressions | 20% increase |
| Traffic | 30% increase |
| Avg. CPC | 6% decrease |
| CTR | 8% increase |
| Impressions | 25% increase |
| Traffic | 27% increase |
| Avg. CPC | 5% decrease |
| CTR | 10% increase |
| Impressions | 30% increase |
| Traffic | 20% increase |
| Avg. CPC | 4% decrease |
| CTR | 7% increase |
| Impressions | 25% increase |
| Traffic | 32% increase |
| Avg. CPC | 11% decrease |
| CTR | 8% increase |
| Impressions | 50% increase |
| Traffic | 30% increase |
| Avg. CPC | 9% decrease |
| CTR | 5% increase |
| Impressions | 50% increase |
| Traffic | 30% increase |
| Avg. CPC | 9% decrease |
| CTR | 5% increase |
| Impressions | 30% increase |
| Traffic | 40% increase |
| Avg. CPC | 5% decrease |
| CTR | 9% increase |
| Impressions | 40% increase |
| Traffic | 72% increase |
| Avg. CPC | 4% decrease |
| CTR | 12% increase |