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App Store 
| Impressions | 30% increase |
| Reach | 40% increase |
| Avg. CPC | 5% decrease |
| CTR | 8% increase |
| Impressions | 60% increase |
| Reach | 50% increase |
| Avg. CPC | 6% decrease |
| CTR | 10% increase |
| Impressions | 60% increase |
| Reach | 50% increase |
| Avg. CPC | 15% decrease |
| CTR | 14% increase |
| Impressions | 40% increase |
| Reach | 50% increase |
| Avg. CPC | 11% decrease |
| CTR | 511% increase |